Mobile Content Delivery Platform

With over 20% of all mobile phones expected to become internet-enabled by 2013, smart phones are becoming the largest new platform for digital content consumption. It is estimated that US businesses will spend close to billion to develop mobile applications by 2012. The necessity for enterprises to adopt mobile strategies is becoming more and more evident. Due to the rising demand for quality content on mobility-enabled devices, the mobile content delivery platform is rapidly gaining industry share.

With the mobile device landscape changing by the day, there are over 8,000 types of mobile phones used globally. Each phone comes with unique features and technology. Adding to the complexity, is the different smart phone operating systems (OS). Phones such as iPhone, Android, Symbian, Windows Mobile and Blackberry, all have their own application development platforms. As this scope increases, enterprises need to make a decision about the platforms and devices they want to deliver content on.

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Best Practices for Mobile Content Delivery Platforms

Although setting up portals may be a cost and labor-effective proposition for most companies, they soon realize that managing mobile delivery of content is expensive and requires a lot of time and effort in the long run. As organizations start building and supporting device-specific applications, these costs escalate enormously. The cost of content management also escalates proportionally.

A unified content delivery platform for mobile devices gives leverages the existing content from enterprise content management systems to publish it on multiple mobile devices through various channels. This strategy helps organizations increase ROI on their existing content platform. Some key approaches for implementing a mobile content delivery platform include:

1. Leveraging existing ECM content
2. Publishing across multiple channels and networks
3. Device specific content management and distribution
4. Rich content delivery like video recording, static images, GPS, maps, etc.
5. Streamlined content creation and publishing
6. Unified content definition

Mobile Content Delivery Platform: Enterprise Uses

Organizations are investing in and setting up mobile practices that provide better, faster and richer experiences to the customer. This is how they implement it:

1. Business to consumer initiatives
2. Business to employee initiatives
3. Government to citizen initiatives

Ignite provides the industry's most secure and scalable content delivery solution, enabling enterprises to efficiently publish, deliver and manage digital assets from rich media content for software patches and virus updates. Ignite's Solution has been deployed to hundreds of thousands of users around the globe at companies like Bank of America, MillerCoors, Accenture, and Canon.

Please visit http://www.ignitetech.com

Mobile Content Delivery Platform

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