How to Create a Strategic Position for your Company

A strategic position statement is kind of like a statement
for your company. You want to explain this statement how
you view your company and how you view it within the rest
of your marketplace.

Circuit City is a good example. It's an electronic
department store that is making excellent profit margins
while their competition is going out of business. They've
taken a unique strategic position, being number one in
service and taken that all the way down to their USP which
is "Service Above Beyond All That Is Expected."

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It's almost impossible to be the best in all and that's why
you need to figure out what makes your unique and what your
strategic positioning is going to be. What's your number
one calling card or claim to fame going to be?

There have been tons written about the subject positioning.
Positioning has been the marketing philosophy for most
successful companies over the last ten years. But what is
it? And how can you use it? What place do you hold in the
public's mind? If the answer is none, then again, you have
a problem.

If you hold no place or a negative one in your public or
Marketplace's minds, then they're not going to do business
with you.

For example Sony has been first at innovation. They to be
first in whatever's next in technology. K-Mart the cheapest
price store that won't be undersold. Price and full lines
are their battlefields for your mind.

What's the best battlefield (Strategic Position) for you to
take?

You've got to understand that any decision to buy or use
someone takes place in the mind. So, if you're not in mind
then they probably won't buy from you or use you. You
basically, "aren't there" without a position.

Some of the most common examples of positioning are
service, speed of delivery of service, latest technologies,
Guarantees, and lowest price.

Your company probably has already carved out a niche for
itself of some kind. The problem here is that too many of
you owners out there don't even realize what the identity
of that niche is. Often times the salespeople know what it
is better than the owners do.

The customers really know best. What you need to do is find
out from your best customers why they are doing business
with you instead of someone else. This tells you what your
real niche or core competency is within your company right
now.

If you think you do one thing and your customers think you
do another, then you need to make a decision. causes this
difference in perception? Did your marketing do too good of
a job advertising your weakness or what you do least
instead of best? Have you changed the way you do things and
haven't let your market know yet?

If from your results you think you're marketing the wrong
USP and losing business because your market has the wrong
perception of you, then change it.

These are not minor decisions. They are also not minor
decisions for your company. These can be make or break
decisions. The good thing is you can survey your market.

How to Create a Strategic Position for your Company

Abe Cherian's online automation system has helped thousands of marketers online build, manage and grow their business. Test-Drive iMediatools for free and watch your sales shoot up. http://www.imediatools.com

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How To Create The Perfect Disney Princess Room

There's Snow White and Cinderella, Aurora (better known as Sleeping Beauty) and Ariel, there's Aladdin's Jasmine and the Beast's Belle. Role models for your little princess are everywhere she looks. Which is why it only makes sense to give her a bedroom that makes her feel like fairy tale royalty.

At the Heart of It All: The Bed

DISNEY ENTERPRISE

At the core of every princess's private chambers is her bed. A bed for a little princess might be (or look like) be a four poster bed, maybe a canopy bed, maybe both. Custom theme beds can be designed to look like anything you wish, and it is nowhere more apparent than in a princess themed bedroom.

Long flowing fabrics, plush pillows, satiny bedding, frilly lace borders - all of these help complete the image of bed fit for a princess. But with a custom theme bed, the fantasy doesn't stop there. For that bed can be placed behind a drawbridge inside a magnificent flower and vine covered castle or it can be placed inside a splendid horse-drawn carriage (pumpkin shaped or otherwise).

Whether you select a princess castle bed, a horse-drawn carriage bed, or a custom theme bed of some other design, the fact remains that your little girl will be elated to bed down at night and will wake up each morning feeling like the queen-in-waiting that she is.

Colors for a Princess Themed Bedroom: Pretty in Pink

Though purple and gold are considered royal colors, they would be better used as accents in a room dominated by the color that dominates most little princess's fantasies - pink. A pink castle bed, for example, will make any little princess's eyes sparkle. Pink bedding, pink window coverings, pink lighting fixtures, pink carpeting, and pink supplementary furniture all only complement and complete the picture.

Then consider using white highlights throughout the room to neutralize the impact of all that pink.

Murals Make it Easy

Both on the walls of the bedroom as well as on the walls of the custom theme bed, painted murals are an easy way to incorporate a wide array of fantastical elements into your little girl's fairy tale world. From her dashing prince or knight in shining armor to her animated attendants to all the extravagant accoutrements of a perfect princess fantasy, a simple brush and paint make magic-making easy.

Furniture for a Princess Themed Bedroom

A little princess always has to be looking her best, so an ample wardrobe and dressing table with mirror are the two essential furniture elements to add to any princess themed bedroom. You could go ahead and furnish each of these pieces separately with no trouble, but another option is to have a wardrobe and dressing table built in to her custom theme bed.

How To Create The Perfect Disney Princess Room

Interior designer Joanna Means brings to every custom theme bed she designs her love of children and a desire to help bring their fantasies to life. For many years, she has designed fantasy princess theme beds that her husband, master carpenter Johnny Means, then builds to masterful perfection. With their custom castle beds, custom horse and carriage beds and other fantasy themed beds, Joann and Johnny have brought delight to little girls all over the world, which is why they created Sweet Dream Children's Interiors, http://www.sweetdreambed.com

Every last one of the fantasy princess beds at Sweet Dream Children's Interiors, http://www.sweetdreambed.com can be customized to fulfill your requirements as a loving parent without sacrificing any fulfillment of your little princess's desires. Together with their craftsmanship and design expertise, you will be able to set the stage for a fairy tale storybook adventure every bit as special as your little girl.

DISNEY ENTERPRISE

How to Create Multiple Routes to Market For Your Training, Coaching, & Consulting Enterprise

Create Multiple Routes to Market

There are two kinds of business model: The diving board theory of business and the parthenon theory of business. Almost every business..... operate(s) using the diving board model. It has one primary method which is generating 90 or 100% of the revenue. The parthenon method, on the other hand, has different pillars each of which is a revenue generating activity. If you can move your business from the diving board model to the parthenon model, you will no longer be dependent on that one primary activity. Ironically, that one activity will actually improve as all the other activities will reach out and impact that activity. If each pillar adds a mere 10% to your business, the overall effect will be geometric.

ENTERPRISE PORTAL

Jay Abraham

When I heard about the parthenon method I began to wonder how to create multiple pillars or multiple routes to market. Here is the process that I created:

Step 1: Brainstorm Ideas

A good starting point is to aim for half of your routes to market to be online and half to be offline. Begin by simply brainstorming possibilities. You may end up with a list that looks something like this:

Online routes to market

social networking site web site micro blogging site email online networking site blog

You may begin to find out which social media is used by people in the market you are aiming for and do some additional research to identify your market precisely. A good idea is to use a keyword research tool on the internet which will tell you what search terms potential buyers are keying into Google. One of your routes to market may be a web site that contains the key word that you are aiming for.

Offline routes to market

magazine advertisements radio networking shop joint venture direct mail

Step 2: Research which Route to develop first

Consider: Where do people in your market get their information at present? Do they read particular magazines, go to specific web sites, read particular forums or blogs, do they go to exhibitions, is there an exhibition for your stuff, do they go networking, do they watch particular tv programmes, how old are they, where do they live, what clubs do they belong to? Then choose two or three routes to market to start with and...

Step 3: Develop your message

Put yourself into the position of your client or potential client and see the world through their eyes. What do they identify with? What is their worldview? How can you associate with their experience, beliefs and values? You may need to vary your message for each medium.

Step 4: Take one route at a time

Get each route to market working before you move on to the next one. How will you know that a route to market is working? Well you may create criteria for each route to market so that you will know when it is working and track where your business is coming from.

Step 5: Keep on going until you have 10 routes to market

You may find that you need to chop some and add others as one thing that used to work stops working or does not yield the results that you anticipated. Keep on going until you are getting the response that you want. Enjoy.

How to Create Multiple Routes to Market For Your Training, Coaching, & Consulting Enterprise

Graham Constantine from Whole Being is an NLP Trainer and with his partner Claire Towers he specialises in helping Graduates who are unemployed to make the transition from education into employment or setting up their own business or volunteering or work placement or further education. Go to http://www.nlpbusinesspractitioner.biz to get more information on how to transform your business.

ENTERPRISE PORTAL